When you look at the services you provide you will realise there is more than just the medical services and treatments you offer as a practitioner. The patients will see the whole of the business as the service - from the appointment times available to the accessibility of after-hours medical information and assistance.
You need to ensure that the services you are providing are supported by both your internal practice and the external healthcare system.
Written information can help familiarise patients with your practice. A practice information brochure can assist in avoiding misunderstandings, unrealistic expectations and complaints about ‘service’.
Patients are researching medical practices, doctors and health-related services online. A website and SEO strategy can increase awareness of your practice and services. What are some difficulties with social media?
When you set up a new practice or start work at a practice, other health professionals need to know about YOU!
A strategy is what you can fall back
on when you need to make difficult decisions. Strategy will help you and your
colleagues define and follow the direction your business will take. Within this
topic is advice and practical tools, such as templates and checklists for:
How to market and promote your practice and services to your current and potential patients. Create a practice image. Define your market.
What can and can’t you do to advertise your practice
and services? Are you aware of all advertising regulations, photographs,
warnings, price information and social media marketing?
This publication is proudly brought to you by Avant Mutual Group. The content was authored by Brett McPherson, reviewed by Colleen Sullivan and Avant Mutual Group.
This publication is not comprehensive and does not constitute legal or medical advice. You should seek legal or other professional advice before relying on any content, and practice proper clinical decision making with regard to the individual circumstances. Persons implementing any recommendations contained in this publication must exercise their own independent skill or judgment or seek appropriate professional advice relevant to their own particular practice. Compliance with any recommendations will not in any way guarantee discharge of the duty of care owed to patients and others coming into contact with the health professional or practice. Avant is not responsible to you or anyone else for any loss suffered in connection with the use of this information. Information is only current at the date initially published. © Avant Mutual Group Limited 2014.
IMPORTANT: Professional indemnity insurance products and Avant’s Practice Medical Indemnity Policy are issued by Avant Insurance Limited, ABN 82 003 707 471, AFSL 238 765. The information provided here is general advice only. You should consider the appropriateness of the advice having regard to your own objectives, financial situation and needs before deciding to purchase or continuing to hold a policy with us. For full details including the terms, conditions, and exclusions that apply, please read and consider the policy wording and PDS, which is available at www.avant.org.au or by contacting us on 1800 128 268. Practices need to consider other forms of insurance including directors’ and officers’ liability, public and products liability, property and business interruption insurance, and workers compensation and you should contact your insurance broker for more information. Cover is subject to the terms, conditions and exclusions of the policy. Any advice here does not take into account your objectives, financial situation or needs. You should consider whether the product is appropriate for you before deciding to purchase or continuing to hold a policy with us.