Supporting the practice principals/owners in the implementation of their business goals is a key component of your role as a practice manager, which means you need a solid ‘blue print’ or business plan to provide a strong strategic direction for the practice.
Practice strategy overview
To be able to
effectively manage a successful practice, it is critical that the practice
principals/owners have established why they are in private practice. What are
their goals and what do they hope to achieve in the longer term, both
professionally and personally? Where do they envisage themselves and the
practice in the next three to five years?
These considerations will form
an integral part of the practice business plan and provide a solid foundation
for its ongoing strategic direction. It will provide you with the framework
around which to develop management strategies.
Roles in the practice
As the practice manager, you
will be able to assist and support the owners with the operational and business
development aspects of the practice.
For the owners of the practice,
there will always be decisions, which they will be required to make and which
you will be required to implement.
The practice manager is a key
component in the success of any practice; you will drive much of the
implementation, lead much of the innovation and oversee much of the required
change management process.
With the principals/practice owners having
established their vision, it is important that they then involve the practice
manager and practice staff in the development of a practice strategy. This will
provide the ‘blueprint’ for the practice manager and can lead to an increase
in staff motivation and a willingness to take ownership of their contribution
to the strategy. As a team, you can work together to:
- document an
overview of the principals’ immediate and longer term goals – both individual
- set standards for acceptable professional behaviour
- define the principles and values by which your practice
- ensure your practice operates in an ethical
- create a welcoming and suitable environment/atmosphere
- align with risk management processes.
parameters to determine and acknowledge achievement of milestones and
Improve your practice
The key elements you should use to establish your practice identity
Each statement should be written in a concise and unambiguous manner,
so that it is transparent to everyone how the practice functions. To have a
positive influence on your business, the above key elements must be embedded
into every aspect of the business.
They should be reflected in:
- The business plan.
- The practice policy and procedure
- Staff induction contracts/documents.
- Signage in
staff-only areas (such as reception/admin, tea room, etc.)
meetings (through training and discussion).
- New initiatives.
- The practice brochure, website and public documents (this should be limited
to the mission statement if it is appropriate for public viewing).
These statements should then be reviewed and updated on a regular
basis. As the manager of the practice, you, in conjunction with the practice
principals, will have a major impact on the success of adherence to, and
achievement of these statements.
Once you have established the overall direction of
your practice with these three statements, you can then proceed in setting
specific business objectives which:
- Should be consistent with your
- Define individual business targets and related outcome
- Set out how you develop your business.
- Assist you
in achieving personal and professional goals
- Assist in the
operational management of the practice.
Market and patients
- How to market your practice
- Practice promotion
- Promotion of your services
- Creating your practice image
- Defining your market
- Improve your practice