When you look at the services you provide you will realise there is more than just the medical services and treatments you offer as a practitioner. The patients will see the whole of the business as the service - from the appointment times available to the accessibility of after-hours medical information and assistance.
You need to ensure that the services you are providing are supported by both your internal practice and the external healthcare system.
Written information can help familiarise patients with your practice. A practice information brochure can assist in avoiding misunderstandings, unrealistic expectations and complaints about ‘service’.
Patients are researching medical practices, doctors and health-related services online. A website and SEO strategy can increase awareness of your practice and services. What are some difficulties with social media?
When you set up a new practice or start work at a practice, other health professionals need to know about YOU!
A strategy is what you can fall back on when you need to make difficult decisions. Strategy will help you and your colleagues define and follow the direction your business will take. Within this topic is advice and practical tools, such as templates and checklists for:
How to market and promote your practice and services to your current and potential patients. Create a practice image. Define your market.
What can and can’t you do to advertise your practice and services? Are you aware of all advertising regulations, photographs, warnings, price information and social media marketing?